Measured every week, per category. The same eight buying questions per category, put to the AI assistants the way a consumer would. We count in how many answers a webshop is recommended.
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How we measure. Each category has eight fixed buying questions, so weeks stay comparable. Every question goes to every assistant with web search on, and we do not steer the outcome. The share is the percentage of answers in which a shop is recommended. One measurement per week; outliers can happen.