AI agents already search, compare, buy and ask questions for your customers. If they can't find you, can't buy from you or get no answer, they go to the competitor who is ready. Your numbers show none of it.
We ask the AI agents buying questions and test whether an agent gets through your site. Free, nothing to install.
Tested with the agents ofChatGPTGeminiPerplexityClaude
9 blockers. The agent cannot order here.
fjellway.com/trail-running/ridge-trail-runner
Example, Fjellway is a made-up brand
05Checkout
Cart only via click scriptCheckout account firstGuest checkout not possiblePayment iDEAL, cards
04Access
Bot check agent refusedCookie banner third-party iframerobots.txt AI agents blockedHTTPS fine
03Product data
Name Ridge Trail RunnerPrice missingStock missingSize EU 43 no variantDelivery tomorrowReviews 4.8 from 2,140
Free shipping from €75Ordered before 22:00, shipped today30 days free returns
Fjellway
Where are you heading?
0
Home / Trail running / Ridge Trail Runner
-12%
Fjellway
Ridge Trail Runner
★★★★★4.8 · 2,140 reviews
€149 €169
SizeEU 43
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Ordered before 22:00, delivered tomorrow
30 days free returns
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SettingsAccept all
X-ray
01
What your customer seesA nice page. For people.
02
What the agent readsButton, size and price unreadable
03
Product dataPrice, stock and size are missing
04
AccessBot check and cookie banner stop it
05
CheckoutCheckout only works with an account
Move over the page for the x-ray. Click to see the building blocks underneath.
What happens
Your customer's agent orders. Not from you.
You never see this conversation. No visit in your statistics, no abandoned cart, no complaint. Just an order that lands with someone else.
Where the order lands
With your competitor
The agent found your Ridge Trail Runner but could not get through your checkout.
ChatGPT agentExample with a made-up brand
Order waterproof trail running shoes, size 43, under €160. Delivered by Friday.
The problem
Three doors. Most businesses keep them shut.
An AI agent has to find you, has to be able to buy from you, and has to get an answer. We measured ten Dutch webshops with one AI agent and eight buying questions each. The third door comes from Eurostat.
Door 1 · found
8of 10
are barely found. Eight of ten shops are named in at most half of the buying questions. There is no page two: the agent picks one or two names.
Measurement, 8 October 2026, ten webshops
Door 2 · used
6of 10
let the agent get stuck. Bot check, cookie banner, mandatory account or a cart that doesn't work. The agent gives up and buys from the next shop.
Checkout test, 8 October 2026, ten webshops
Door 3 · served
87%
serve people only. Of Dutch businesses with ten or more staff, 13% have chat on their site. The rest has a form and a phone number, and an AI agent doesn't call.
The loss is invisible. Your customer notices nothing and you see nothing: zero visits, zero abandoned carts, zero complaints. The order, the quote and the customer contact go to the competitor who is ready.
What it costs
Every day the door stays shut costs money.
As long as an agent can't buy, book or ask with you, every order or request it makes for your customer goes to someone else. Fill in your own numbers.
What you miss
€0per day
Since you opened this page: €0,00
Leader
You
How we calculate
your visitors × agent share × conversion × 1.42 × order value × share that fails ÷ 30
Agent share: assumption. 2% today; 10% in 2030, the lower end of the expectation of Morgan Stanley for online retail.
Conversion: assumption 2.5%, times 1.42 because visitors via AI convert 42% better (Adobe, April 2026).
Share that fails: the share of test runs that get stuck before the payment page or the quote form in your test.
Leader: same assumptions, with a door that works. That many agent orders are already there to win in your category.
Example calculation with assumptions, not a measurement of a real business.
Found. Used. Served. Proven.
Redey asks four questions about your business, every day, against your competitors. You get one report with your score, your benchmark and a fix list. Fix it yourself, with your agency, or let our agent do it per credit.
1
Does AI find you?
When a customer asks ChatGPT, Gemini or Perplexity where to buy, is your name in the answer? We measure it every day, against your competitors.
2
Can AI buy from you?
An agent tries to order, book or request a quote, up to the payment page. We feed your product data and test your checkout and your forms.
3
Does AI get an answer?
Our AI test customer emails and chats with your support and sales, like an agent does for a customer, and scores speed, accuracy and completion.
4
What does it bring in?
A measurement pixel shows in your own orders and requests what comes in via AI agents, and what every fix brought. Week by week.
1
Measure
Every day with the AI agents, every week against your category. You see where you stand and who wins.
2
Report
One report: your score, your benchmark and the fixes in order of missed euros. Ready to do yourself.
3
Fix
Yourself, with your agency, or by our agent per credit: proposal, one click to approve, re-check. A credit is only used after the re-check.
Works on every platform, and on every website without a shop. Ordering and payment stay with you.
Question 1 · found
Does AI find you?
Sneakers and shoes, week 41: Bol.com is named in 62% of the answers, Fjellway in 13%. There is no page two. The agent names one or two shops, and the rest doesn't exist.
Measure eight buying questions a day, per business, to the AI agents. Plus the panel: 24 categories, every week.
Report how often you are named, next to the leader and the average of your category.
Fix complete product data, a catalogue for AI hosted by us, mentions and reviews where the agent looks.
Question 2 · used
Can AI buy from you?
An AI agent tries to order, book or request a quote with you, just like a customer. It stops at the payment page or the form, so nothing gets ordered and your revenue and stock stay correct.
Measure bot check, cookie banner, mandatory account, buttons, cart and forms. From the Netherlands and from abroad.
Report per step a screenshot, the cause and the fix. Most businesses share the same four blockers.
Fix guest checkout, a bot check that lets agents through, a cookie banner that doesn't block, price and size in the data.
The result
This is what ready looks like.
The agent finds your product, reads the right price, size and delivery time, and pays. With you.
Found by the agents your customers use
Price, size, stock and delivery time are right
The agent pays, as a guest, with iDEAL
iMove over the photo: this is how the agent reads your product.
How the agent reads this product
Ridge Trail Runner
Shop
Fjellway
Price
€149
Size
EU 43
Stock
In stock
Delivery
Delivered tomorrow
Checkout
As guest, iDEAL
Source: your product feed, prepared by Redey
ChatGPTOrdered from Fjellway: Ridge Trail Runner, EU 43, delivered tomorrow.
Ridge Trail RunnerFjellway, €149
1named
Named by
Example with Fjellway, a made-up brand
Question 3 · served
Does AI get an answer?
An agent doesn't call. It asks three suppliers for a quote at the same time and picks the one that answers. If your chat says "a colleague will help you shortly" and your mail arrives two days later with "call us", you're not in the comparison.
Measure our AI test customer mails, chats and fills in your form, like an agent does for a customer. Announced, with your opt-in, never at the checkout.
Report speed, accuracy and completion: an answer within an hour, a day or never; are price, delivery time and terms right; is the quote or return really settled.
Fix answers an agent can use: chat and mail that give price and delivery time, a quote without "call us". Next, we help your support answer the agent itself.
Agent for a buyerStaged example
Ask three suppliers for a quote for 40 pairs of trail shoes for our team, delivery within two weeks, and line up the best.
Your website foundContact form filled in, chat opened
Chat: "a colleague will help you shortly"Twenty minutes of silence, no answer
Mail after two days: "feel free to call us"No price, no delivery time
Two competitors sent a quote within the hourPrice, delivery time and terms included
You're not in the comparison the buyer seesThe order goes to a supplier who answered
Question 4 · proven
What does it bring in?
A measurement pixel, one line of code or a plugin, shows in your own orders and requests what comes in via AI agents. Week by week you see what every fix brought, in euros, next to your place in the benchmark.
Measure which orders and requests come from an AI agent, in your own numbers. No work for you.
Report every fix in euros, week on week: what it brought in orders and requests.
Fix first what brings in the most. Our selling rule: Grow only when the measured gap is at least three times the price.
The benchmark
You against your category. Every week.
Every week we ask the AI agents the same eight buying questions per category and count who they recommend. You see where you stand, who wins, what the leader does differently, and whether your fixes work.
Nothing to install. We need your web address and eight buying questions. For a shop, also the product feed your platform already makes for Google Shopping.
Day 1
Together we pick eight buying questions.
The questions that matter most in your category. With your web address and, for a shop, your product feed we can start.
Day 2
The first measurement, the checkout test and the test customer are done.
An agent goes through your site up to the payment page or the quote form. Our test customer mails and chats with your support. You see exactly where it gets stuck.
Week 1
Your first report: score, benchmark and fix list.
Who is named, where the agent strands, how fast support answers and what it costs you. The fixes in order of missed euros, ready to do yourself.
Weeks 2 to 4
The fixes go live. Yourself, with your agency, or by our agent.
One credit is one fix by our agent: a proposal, one click to approve, a re-check. A credit is only used after the re-check. Texts only go live after your approval.
Day 30
Your monthly report: what every fix brought.
Then the next month starts. Measure, report, fix.
Your first month
Day 1
fjellway.com
Product feed, 860 products
Eight buying questions, chosen together
First measurement
Checkout test, up to the payment page
Test customer: chat and mail
Named in 13%, checkout blocked, support silent
Fix list, 9 items, in order of euros
Approve fixes
6 fixes live, re-checked
3 texts awaiting your approval
Monthly report
Named: 13% → 38%
Checkout open, agent pays as a guest
What every fix brought, in euros
Example schedule for Grow, with a made-up brand. Monitor stops at the report.
Your report
One report a month.
Whether an agent finds you, can buy from you and gets an answer, what it costs you and what every fix brought. Your first report in week one, then one a month. Click a row for the details.
Example with Fjellway, a made-up brand. Alpenrun and Nordstig are made up too.
fjellway.comOctober 2026, 32 answers, 4 AI agents
Answers that name you
13%
AI checkout
Blocked
Support answer
None in 24 h
Fix list
9 fixes
ChatGPTUnder €160 these are strong choices: the Fjellway Ridge Trail Runner (€149) and the Alpenrun Vertex (€155). Both have a waterproof membrane.
GeminiLook at the Alpenrun Wide and the Nordstig Fell 2. Both come in a wide fit. Why not you: your width options aren't in the product data the agent read.
PerplexityFor rocky trails: the Alpenrun Vertex (€155), the Nordstig Fell 2 (€139) and the Alpenrun Summit (€175). Why not you: no reviews on the pages the agent read, and your rock plate isn't mentioned anywhere.
Checkout testThe agent reached the product page but couldn't close the cookie banner, was refused by the bot check and found no real button for "Add to cart". It got no further than step 3 of 10.
Test customerChat said "a colleague will help you shortly". After twenty minutes, nothing. The mail was answered after two days with "feel free to call us". No price, no delivery time. Two competitors sent a quote within the hour.
What the gap costs you: about €880 per dayExample, not a real measurement250,000 visitors per month × 2% agents × 2.5% conversion × 1.42 × €149 order value × 100% failing (the checkout is blocked) ÷ 30 = 178 orders and €26,450 per month, about €880 per dayMeasured every day, next report on 1 November
A setting is not a sale.
Why a free scanner, your platform or a visibility tool is not enough.
Free scanners
Read your settings and tell you a file exists. Not whether an agent can really buy from you, or gets an answer.
Your platform
Opens the door of its own shops, more and more. But it never shows how your competitor scores, and it doesn't make ChatGPT name you.
Visibility tools
Give you a percentage. We test the checkout and the support too, give you euros and a fix list, and prove the effect in your own orders.
Three plans. Fixes per credit.
One fixed amount a month, introductory prices. The first check is free. Don't want to do the fixes yourself? Our agent does them, per credit.
Monitor
Know where you stand
€149per month
Measured every day at 4 AI agents
You next to 10 competitors, every week
Checkout test, test customer and alerts
Report with euros and a fix list, ready to do yourself
Fix credits. One credit is one fix by our agent: a proposal, one click to approve, a re-check. A credit is only used after the re-check.100 fixes for €149 · 500 fixes for €590
Questions we often get.
Your question not here? Start with the free check and we'll discuss it with the result.
No. We need your web address and eight buying questions that we pick together. For a shop, also the product feed your platform already makes for Google Shopping. The measurement pixel is one line of code or a plugin for your platform.
No. The AI agent goes through your site up to the address or payment page and stops there. It never fills in personal or payment details, so no order comes in and your revenue and stock stay correct.
Yes. For a website without a checkout we test the forms: a quote, a booking, an appointment. And whether your support and sales give an agent an answer it can use.
Every platform. On Lightspeed, CCV, Magento and WooCommerce we also host the catalogue for AI that your platform doesn't have yet.
You, your agency, or our agent. One credit is one fix: a proposal, one click to approve, a re-check. A credit is only used after the re-check. Texts and listings only go live after your approval.
It emails, chats and fills in your form, like an AI agent does for a customer, and scores the answers on speed, accuracy and completion. Announced, with your opt-in, never at the checkout, and at most a few times a month.
Your checkout and payments stay between you, your payment provider and your customer. We build no shopping assistant in your shop, do no general SEO and sell no ads in AI answers.
Ready for the customer who no longer buys by hand?
Type your web address. We ask the AI agents buying questions, test whether an agent gets through your site, from the Netherlands and abroad, and work out what it costs you. The full test is part of Monitor.
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